EMPORIUM · PATHWAY B · BUILD STATUS

What is built, what is not, and what runs itself

Everything named in the channel chart and the CRM map, sorted three ways: by whether it exists yet, by whether a person has to do it, and by the order it should be built in. The short version — every document and tool is finished, and none of the CRM exists. The documents are what let you start without it.


PART ONEWhat exists today

Twelve things are built and usable this week. Four groups are not. The split is deliberate: the paper layer was built first so the channel can run manually on day one, and the CRM only has to absorb a process that already works rather than invent one.

Documents and tools
12 ITEMS · ALL BUILT · IN H:\EMPORIUM
Pathway B
BUILT

The proposal itself. 24 slides — the problem, the subcontract position, the head lease, remuneration, Pathway A versus B.

THE ASK
The Centre Database
BUILT

The deck that explains the supply-side method: grades, owners, vacancy, the approach rhythm.

EXPLAINS A1 – A3
The Operator Pipeline
BUILT

The deck that explains the covenant side: sourcing, speed to lead, screening, the bench.

EXPLAINS B1 – B6
Economics Annex
BUILT

Cash cost, payback, the buy-in flow and where the completion fee comes from. Corrected — the buy-in comes from the operator on flip.

THE NUMBERS
Development Playbook
BUILT

The written method behind the decks, including the nine-item lease checklist.

A5
CRM Build Spec v1.1
BUILT

22 pages. Every field, stage, workflow and view, written for a builder who has never heard of Emporium. This is the instruction — not the system.

THE BLUEPRINT FOR PART THREE
Questionnaire — candidate copy
BUILT

Fillable in Word. Tick boxes that actually tick, answer boxes, expandable examples. No internal scoring visible.

B3 · SEND THIS ONE OUT
Questionnaire — internal copy
BUILT

The same form plus the transcription map — which answer goes in which cell — and six RFI triggers.

B5 · NEVER SEND THIS ONE
Operator Scoring Workbook
BUILT

Five hard gates, nine dimensions out of 100, a band and a next action. Blank gates return INCOMPLETE rather than a verdict.

B5
Operator Enquiry Log
INTERIM

The pre-form chase list — day 3, 7, 14, archive at 21. Works now; retires the day W6 goes live.

B4 · REPLACED BY W6
Qualifier skill
BUILT

Packaged rubric so a returned form is scored the same way every time, by me or by anyone else.

B5
Capture Log
TEMPLATE

Ten tabs of cost, date and variation capture. Proven on Manning Mall. One copy per site from here.

C4 · ONE SITE SO FAR
The CRM
11 STEPS · NONE BUILT · 12 – 14 HOURS
Sub-account
TO BUILD

A new one. Not built into an existing account, and no snapshot import — unpicking one takes longer than building clean.

3.1 · 1.5 HRS WITH THE OBJECT
Centre custom object · 22 fields
TO BUILD

The database itself. Internal name and primary field are permanent — get them right first time. All 22 fields before the first record.

A1 · IRREVERSIBLE STEP
Contact fields · 37
TO BUILD

Three folders — Operator Qualification, Questionnaire, Qualifier Result. Usable Equity sits at the top; it is the screening gate.

B1 – B5 · 1 HR
Pipeline A · 6 stages
TO BUILD

Identified → Contacted → Replied → Details received → Terms agreed → Signed. Opportunity value turned off.

A4
Pipeline B · 8 stages
TO BUILD

Enquiry through to Takeover. Capital before owner fit — it disqualifies faster and it is a one-call question.

B2 – C4
Two associations
TO BUILD

Centre ↔ Site Mandate and Centre ↔ Candidate Operator. Two labels, not one — this is what makes the match visible.

THE MATCH · 1 HR
Six workflows · W1 – W6
TO BUILD

Six small ones, never one large one. This is the whole automation layer and the longest single job in the build.

4 – 5 HRS
Inbox and number
TO BUILD

One existing authenticated domain, no warmup, no rotation. One SMS number for operators. Tracking off on the landlord side.

B2
Ten custom values
TO BUILD

Equity thresholds, chase days, stall days, signature block. So one number changes in one place, not twenty.

FEEDS W4, W5, W6
Ten saved views
TO BUILD

Reply queue, Qualified bench, Stalled operators, Compliance watch and six more. This is the first screen anyone opens.

THE DAILY ROUTINE
Test script
TO BUILD

Fake names, every path walked, nothing handed over until each line passes.

2 HRS · SIGN-OFF GATE
The data and the words
5 ITEMS · NONE BUILT · THE REAL GATE ON CHANNEL A
The ~350 centre records
TO BUILD

The largest piece of work in the whole plan, and the one most easily mistaken for done. The deck describes the database; not one record exists. Owner, fund, named leasing contact, GLA, anchors, live vacancy — researched by hand, centre by centre.

A1 · GATES EVERYTHING DOWNSTREAM OF IT
Landlord approach copy
TO BUILD

The first email and the two follow-ups. Written once as a starting point, then rewritten per tenancy — never merged, never sent from a tool.

A3 · A5
Operator message copy
TO BUILD

The acknowledgement W1 sends, and the three chases W6 sends. These ones are automated, so they have to be right before they go live.

B2 · B4
Sending domain check
TO BUILD

Confirm the existing domain's reputation is clean before the first send, not after the first bounce.

30 MINUTES · DO IT EARLY
Operators folder
TO BUILD

Somewhere for returned forms and completed assessments to live, one folder per candidate. Trivial, and it stops being trivial at candidate five.

B5
Commercial
2 ITEMS · NONE BUILT · NOT YOURS ALONE TO FINISH
The working agreement
TO BUILD

Your scope, fee, term and the confirmation that you are not a party to anything between Emporium and an operator. The single document the entire proposal exists to produce.

NEEDS EMPORIUM AT THE TABLE
Pilot site nomination
TO BUILD

One site, run Pathway A, operator found fast. The demonstration that earns the Pathway B conversation.

FIRST PROOF

PART TWOManual, automatic, or neither

The same structure end to end, twenty-five actions, each sitting in the lane that owns it. Read top to bottom — the lane tells you who does it. The point of the exercise is the middle two columns: everything there is work you currently do by hand that stops being work once the CRM is built.

13
MANUAL — AND SHOULD STAY THAT WAY
6
RUN THEMSELVES ONCE BUILT
2
ASSISTED — TOOL DOES THE MATHS
4
NOT YOURS AT ALL
YOU
judgement, and every word a landlord reads
THE CRM
volume, memory and sequence
ASSISTED
tool computes, you decide
EMPORIUM & THE STATUTE
fixed, and outside your control
CHANNEL A · CENTRES
1Build the centre universe

Grade, owner, fund, named leasing contact, GLA, anchors, vacancy. Researched by hand.

~350 records
2Monthly vacancy sweep

Catch the closure before it is listed, so the first email is about a real tenancy.

listing alerts help
3The approach, written and sent

Ten to fifteen a day, each naming the actual tenancy. Never merged, never sent from a tool.

4Follow-ups booked

Moving the deal to Contacted books day 4 and day 11 automatically. Nothing is sent.

W5
5The follow-up itself

The reminder is automatic. The message is not, and never will be.

6Negotiate the nine items

Contribution, sublease right, occupancy costs, assignment, clawback and four more.

Playbook checklist
7Head lease executed

Emporium signs and carries the tenancy. You are not a party to it and are not named in it.

8Centre goes live, Capture Log opens

The record becomes real and cost capture starts the same day, not at the end.

Capture Log
CHANNEL B · OPERATORS
9Enquiry acknowledged

Any inbound, any channel. Acknowledged in minutes, a call task booked for sixty, nurture clock started.

W1
10The call, inside the hour

A person, not a form. This one number decides more of the outcome than anything else here.

11A reply stops everything

The moment they respond, every sequence stops and a task to answer personally appears.

W2
12Questionnaire sent and tagged

Candidate copy out, tag qnr-sent on. The tag is what starts the chase.

candidate copy
13Chase, then stop

Day 3, day 7, day 14, archive at 21. Exits on the form arriving, not on a reply.

W6Enquiry Log until then
14Form comes back

Received and handed over for scoring. Two minutes of your time.

15Transcribed and scored

Answers copied to the cells, gates and 100 points computed, band returned. Copying, not judging.

Scoring Workbookqualifier skill
16RFI on anything ambiguous

Six defined triggers. An unclear answer raises a query rather than being guessed at.

17Band written to the contact

Your call to accept it. Typed in by hand today — a candidate for automation later, not now.

Qualifier Result fields
18The bench maintains itself

Qualified candidates appear in one view, and anyone sitting fourteen days without a site raises an alert.

saved viewsW4
WHERE THEY MEET
19The match

A centre associated to an operator's deal. Many-to-many, so one site can go to three candidates at once.

20Gate tasks appear

Every stage change books the task for the stage just entered, compliance gates included.

W3
21Site tour and recommendation

They walk the centre. This is the judgement the whole pipeline exists to put in front of you cheaply.

22Group approval

Emporium approves every operator, every site and every fitout. You recommend; you approve nobody.

23The statutory clock

Information Statement within 7 days, disclosure at least 14 days before signing, independent advice, 14 days cooling off. Roughly a month no speed can compress.

dates recorded by you
24Fit out and open

Against the landlord contribution, to Emporium's spec, on programme. Every cost and variation captured as it happens.

Capture Log
25Takeover and buy-in

The operator pays and takes the store. The fitout balance is recovered and your fee is triggered out of the buy-in.

Read the middle column as the case for building the CRM. Six actions move out of your day permanently — the acknowledgement, the reply handling, the follow-up reminders, the questionnaire chase, the stage gates and the stall alert. None of them is hard. All of them are the kind of thing that quietly stops happening in a busy week, and every one of them is a deal you never hear about again. Nothing in the left column moves, and that is the design, not a gap: if a landlord will read it, a person writes it.

PART THREEThe order to build it in

Two of these steps cannot be undone, and one of them is far larger than the rest. The sequence below puts the irreversible decisions first, while there is nothing to lose, and starts the long research job early so it runs alongside everything else instead of holding up the finish.

#
WHAT
WHY IN THIS POSITION
TIME
1
Sub-account and the Centre objectAll 22 fields before the first record
The internal name and primary field are permanent, and a field added later is blank on every record that already exists.
1.5 hrs
2
Start the centre researchRuns in parallel with everything below
The longest job by a wide margin and the one that gates Channel A. Starting it at step 2 rather than step 9 is worth weeks.
ongoing
3
Contact fields, three foldersUsable Equity first
Workflows and views both reference these by name, so nothing after this point can be built without them.
1 hr
4
Both pipelines
Stages have to exist before a workflow can watch for a stage change.
1 hr
5
The two associationsTest on a throwaway record
Built in the interface only. The help centre and the API reference currently disagree about whether the endpoints are live.
1 hr
6
Custom values, then the inbox
Values before workflows, so no number is ever hard-coded into six places. Check the domain reputation here.
1 hr
7
Write the operator copyAcknowledgement and three chases
These are the only messages that get sent automatically. They have to be right before W1 and W6 are switched on, not after.
1 hr
8
The six workflows, W1 to W6Separately, never as one
The largest build step. Six small workflows fail one at a time; one large one fails all at once.
4 – 5 hrs
9
The ten saved views
Last, because every filter depends on fields, stages and workflow outputs already existing.
0.5 hrs
10
Test script, fake namesNothing goes live until every line passes
Also the point at which the Enquiry Log is retired and its open rows migrate in as contacts.
2 hrs
Build total, excluding the research
One person, one uninterrupted week of evenings, or two focused days.
12 – 14 hrs
What is not on this list, deliberately. The working agreement with Emporium and the pilot site both sit above all of it — they are not build steps and they are not yours alone to finish. The honest position is that everything in Part One works today without a single line of the CRM: a candidate can be sent the questionnaire, chased on the Enquiry Log, scored in the workbook and given an answer this week. The CRM does not make that possible. It makes it survive volume.
Emporium · Pathway B · 17 August 2026 · 12 built · 18 to build · 25 actions · 6 of them automatic once live.