A centre’s anchors are the only traffic numbers anyone will tell you. This turns them into
people past one shopfront — one anchor at a time, or any combination of them, with the double counting
taken back out.
The anchors
Turnover is what the anchor takes a year. Basket is what its average customer spends in one
visit. Walk past is the share of that anchor’s customers whose route through the centre takes them
past this shopfront.
USE
ANCHOR
ZONE
TURNOVER $M
BASKET $
WALK PAST %
SHOPPERS/WK
PAST THE DOOR
Up to six. A blank name or a zero turnover is ignored.
Shoppers a week is turnover ÷ 52 ÷ basket — that is
visits, not people. One household shopping twice is two. Past the door is that number times walk past.
An anchor in the other zone still contributes something, just not much. No numbers to hand? A supermarket
basket runs about $40–45, a discount department store $30–35, a mini-major
$25–35, a specialty cluster $25–30.
The shopfront
What is being tested against the traffic.
SHOP
ZONE A IS CALLED
TURNOVER TESTED, INC GST
AVERAGE SALE, INC GST
ZONE B IS CALLED
DAYS OPEN A WEEK
CENTRE VISITS A YEAR
OVERLAP, SAME END %
OVERLAP, OTHER END %
Overlap is the share of a second anchor’s shoppers already counted in the first
— the people who do both of them in the one trip. Two anchors in the same zone share far more
customers than two at opposite ends of a centre. Never add two anchors without it.
Zones are just the two ends, levels or wings of the centre — name them whatever they are called
on the plan.
Every combination
The same anchors, taken one at a time and then together. The row shaded is whatever is ticked above.
ANCHORS COUNTED
PAST THE DOOR / WK
A DAY
CAPTURE NEEDED
WHAT IT SAYS
Capture needed is the share of everyone walking past who has to buy something,
every day, for the shop to reach the turnover set above. Mall coffee normally runs
2–4%. Under 3% is a shop the traffic can carry. Over 5% is a shop asking the traffic
for something it has not been asked for anywhere else.